(2020 - Present) Redesigned e-commerce platform and website, increasing D2C sales from $96,290 (2020) to $195,876 (2024), with a 20% yearly email list growth, 35% open rate, and 2% CTR.
(2017 - 2020) Increased revenue by 20%, reduced order processing time by 3 weeks, and significantly decreased call volume by redesigning the website and implementing new platforms as Creative Services Manager.
Title: Senior Designer | Sept 2020 - PresentResponsibilities: Web design, Packaging design, Merchandise design, Email marketing, Branding, Photography, Product sourcing, eComm management, influencer partherships. If it involved web or visuals it fell under my umbrella.As Senior Designer at Slip 2000, I led the comprehensive redesign of the e-commerce platform and website. This initiative significantly boosted D2C sales, increasing them from $96,290 in 2020 to $195,876 by 2024. My efforts also drove consistent annual email list growth of 20%, maintaining a robust 35% open rate and a 2% click-through rate for email campaigns, which attributed to up to 30% of online sales.Beyond digital platforms, I revitalized the brand's visual identity through refreshed product photography, cohesive packaging design, and strategic social media marketing, contributing to a substantial increase in Instagram followers from 2,000 to over 10,000 within three years. I also managed print layouts, catalog design, user experience, and event planning, ensuring a unified and elevated brand presence across all touchpoints.
Projects:- Website redesign
- Case pack dieline and design
- Retail packaging design and sourcing (buddy pack, oil pens,
- Label design (woodworking line, outdoor line)
- Merchandise design (Morale patches, stickers, tees, hats, etc.)
- Lifestyle photography
- Social media content
- New subscriber onboarding
Role: Brand Identity, Strategy, and Product Design.Nice Butte Postcards came from a park ranger's love for analog photography and nature. As a natural next step she decided to start Nice Butte Postcards.Each postcard is an image of a park that has been captured on 35mm film. The back of the card displays her logo and web address, as well as "Hey, that's a nice butte." Included in the envelope with the postcards are some stickers with the saying "Hey, that's a nice butte" and "nicebutte.com" in different colorways.Nice Butte Postcards went to Indiegogo and raised 158% of the goal amount to help fund the initial print run of the cards. She also went on to donate 10% of the initial campaign and 5% of total sales towards the park funds of those specific cards.
Title: Creative Services Manager | 2017 - 2020
Responsibilities: Product Design, Online Marketing, User Experience, Service Design, Web Design, Print Layout, Photography, Retouching.Larson Brothers Photography is a California Central Valley school photography company that has been in business for over 25 years.Larson Brothers began their transition to ecommerce in 2016. I was moved to assist in the transition in 2017 and since then there has been a 20% increase of revenue, 3 week reduction in order processing, and greatly decreased call volume. Questions normally handled by customer support were answered through thoughtful messaging and informative print materials.
