Role: Brand Identity, Strategy, and Product Design.
Nice Butte Postcards came from a park ranger's love for analog photography and nature. As a natural next step she decided to start Nice Butte Postcards.
Each postcard is an image of a park that has been captured on 35mm film. The back of the card displays her logo and web address, as well as "Hey, that's a nice butte." Included in the envelope with the postcards are some stickers with the saying "Hey, that's a nice butte" and "nicebutte.com" in different colorways.
Nice Butte Postcards went to Indiegogo and raised 158% of the goal amount to help fund the initial print run of the cards. She also went on to donate 10% of the initial campaign and 5% of total sales towards the park funds of those specific cards.
Title: Creative Services Manager | 2017 - 2020
Responsibilities: Product Design, Online Marketing, User Experience, Service Design, Web Design, Print Layout, Photography, Retouching.
Larson Brothers Photography is a California Central Valley school photography company that has been in business for over 25 years.
Larson Brothers began their transition to ecommerce in 2016. I was moved to assist in the transition in 2017 and since then there has been a 20% increase of revenue, 3 week reduction in order processing, and greatly decreased call volume. Questions normally handled by customer support were answered through thoughtful messaging and informative print materials.
